Story & Mission

Spruce is a new form of natural hydration designed to bring a little life to tap water. All-natural and made with real fruits, here's what inspired our Head Water Boy to try and Bring Water to Life.

NATURAL HYDRATION

Spruce’s natural fruit powders create a delicious and healthy drink when mixed with still or sparkling water. Cheers to that!

We see Spruce as a challenger to the sugary, synthetic and plastic-laden squashes and flavoured waters that have dominated our shop shelves for too long.

natural hydration
natural hydration

CHEERS TO THAT

Spruce is a natural fruit powder that creates a delicious and healthy drink when mixed with still or sparkling water.

We see Spruce as a challenger to the sugary, synthetic and plastic-laden squashes and flavoured waters that have dominated our shop shelves for too long.

natural hydration
natural hydration innovative product

SPRUCE'S HUMBLEBEGINNINGS

I grew up loving soft drinks and miss the days when a can of Dr Pepper was 25p in the school vending machine.

As I got older and my taste buds got wiser, what I wanted started to change. At the same time, I’ve become increasingly aware of the environmental impact my decisions have.

Now I get more pleasure from drinking tap water. But I still often crave something light, refreshing and healthy. And I don’t want to buy plastic bottles. When I realised this product didn’t exist, I decided to try and make it.

natural hydration
natural hydration

SPRUCE'S HUMBLEBEGINNINGS

I grew up loving soft drinks and miss the days when a can of Dr Pepper was 25p in the school vending machine.

As I got older and my taste buds got wiser, what I wanted started to change. At the same time, I’ve become increasingly aware of the environmental impact my decisions have.

Now I get more pleasure from drinking tap water. But I still crave something natural, light, refreshing and healthy. And I don’t want to buy plastic bottles. When I realised this product didn’t exist, I decided to try and make it.

READY TO MAKEA SPLASH

After a gruelling but brilliant two years, and with a lot of help from family and friends new and old, Spruce is now ready to make a splash. I think Spruce is a great alternative to squash; it's delicious, healthy and all-natural hydration. I hope you guys enjoy it, and if you do, come and say hello on Instagram!

just add water

MISSION

Our natural and environmentally-conscious product is determined to Bring Water To Life®.

planet friendly soft drink

SPRUCING WATER

This is the first part of our mission. Drinking tap water needn’t be boring or daunting. It should be fun, refreshing and delicious.

Water is the elixir of life, and Spruce’s gentle and natural blends are designed to bring a little life to it.

spruce natural water
spruce natural water

SPRUCING WATER

This is the first part of our mission. Drinking tap water needn’t be boring or daunting. It should be fun, refreshing and delicious.

Water is the elixir of life, and Spruce’s gentle and natural blends are designed to bring a little life to it.

REVITALISING OUR OCEANS

And secondly, we want to help reduce the amount of single-use plastic and bring some life back to our oceans.

Spruce is guilt-free hydration. For every Spruce box sold, we collect 10 ocean-bound plastic bottles through our partnership with CleanHub.

"LOTS OF LITTLE WILL EVENTUALLY EQUAL SOMETHING BIG"

Head Water Boy

natural hydration